WELCOME

The best spot for bearded Strategy Directors, probably.

18 years experience building brands, connecting with humans, and growing facial hair

About me

I'm a 5th-grade Horton Plaza LEGO champion who has found a separate calling as a strategy director.

Like most young LEGO champions, my fame was fleeting. However, free from the draw of the bricks, I’ve put together a long, diverse career in strategy. In the last 18 years I’ve had the opportunity to run a range of bespoke projects, from building out innovation pipelines, to running research and strategy initiatives that help organizations see themselves and their customers in a new light, to product and brand MVP work.

During my time strategizing, I’ve collected a range of experiences across categories and disciplines; having the pleasure of working with agencies and organizations such as Redscout, Chapter, Collins, Plum Organics, Electronic Arts, Optimizely, Pepsi, Plenty, and Primer.ai just to name a small handful. Career highlights across that work include a Jay Chiat Innovation Award and a patented dog treat.

Whether it’s innovation, insights, design, or strategy, I believe the purpose of my job is to help brands gain and maintain momentum. I also believe that BBQ sauce is a copout for bad BBQ, so judge me as you will.

When not conducting research, innovating, or developing strategy or architectures, I enjoy brewing strange beers, perfecting pulled pork, and training for a future entry in the World Beard Championships.

SOME OF THE AGENCIES AND ORGANIZATIONS I'VE WORKED WITH

Capabilities

Brand & Product Positioning

From creating or revamping your MVP, to defining your product's place in the world, I've helped Fortune 500 and start-ups alike define what makes them special.

Product & Pipeline Innovation

Over a decade's experience developing products, and product pipelines, ranging from CPG to tech (with an oddly large amount of pet treat experience).

Soup-to-Nuts Research

From creating and facilitating bespoke consumer insight research methodologies, to moderation, to synthesis, I can help you get smarter about what's driving your customers.

B2C or B2B

Whether your customer wears suits or cargo shorts (not judging), I can help you develop brand and product strategies that deliver on either audience.

Don't be fooled by my bearded competition

Pirate Bill

Metal Gary

Don’t be distracted by his Johnny Depp good looks, those aren’t consumer journey maps. Arrrrticulation during presentations and moderating also leaves something to be desired.

Metal Gary

His frameworks do not go to 11. Plus, he makes questionable contributions to the office playlist.

Dave

Metal Gary

Dave

Dave is actually ok. You’d be fine to hire him.

WELCOME

The best spot for bearded Strategy Directors, probably.

About me

SOME OF THE AGENCIES AND ORGANIZATIONS I'VE WORKED WITH

Capabilities

Brand & Product Positioning

Product & Pipeline Innovation

Soup-to-Nuts Research

B2C or B2B

Don't be fooled by my bearded competition

Pirate Bill

Metal Gary

Metal Gary

Metal Gary

Metal Gary

Metal Gary

Dave

Metal Gary

Dave

CHAT ABOUT ANYTHING

Got a question? A thought? A top 5 list? Let's chat for 30 minutes about literally anything.

Let's chat