WELCOME
The best spot for bearded Strategy Directors, probably.
20+ years of experience building brands, connecting with humans, and growing facial hair
About me
I'm a 5th-grade Horton Plaza LEGO champion who has found a separate calling as a strategy director.
Like most young LEGO champions, my fame was fleeting. However, free from the draw of the bricks, I’ve put together a long, diverse career in strategy and research. Over the last two decades I’ve had the opportunity to run a range of bespoke projects, from building out innovation pipelines, to running research and strategy initiatives that help organizations see themselves and their customers in a new light, to brand architecture and MVP work.
During my time in strategy, I’ve collected a range of experiences across categories and disciplines; having the pleasure of working with agencies and organizations such as Redscout, Material Plus, Anomaly, Plum Organics, Electronic Arts, Optimizely, Pepsi, Plenty, Draft Kings, and Uber Eats just to name a small handful. Career highlights across that work include a Jay Chiat Innovation Award and a patented dog treat.
Whether it’s innovation, insights, design, or strategy, I believe the purpose of my job is to help brands gain and maintain momentum. I also believe that BBQ sauce is a copout for bad BBQ, so judge me as you will.
When not conducting research, innovating, or developing strategy or architectures, I enjoy brewing strange beers, perfecting pulled pork, and training for a future entry in the World Beard Championships.
SOME OF THE AGENCIES AND ORGANIZATIONS I'VE WORKED WITH
Capabilities
Brand & Product Positioning
From creating or revamping your MVP, to defining your product's place in the world, I've helped Fortune 500 and start-ups alike define what makes them special.
Product & Pipeline Innovation
Over a decade's experience developing products, and product pipelines, ranging from CPG to tech (with an oddly large amount of pet treat experience).
Soup-to-Nuts Research
From creating and facilitating bespoke consumer insight research methodologies, to moderation, to synthesis, I can help you get smarter about what's driving your customers.
B2C or B2B
Whether your customer wears suits or cargo shorts (not judging), I can help you develop brand and product strategies that deliver on either audience.
CHAT ABOUT ANYTHING
Got a question? A thought? A top 5 list? Let's chat for 30 minutes about literally anything.
